Brand YOU!: Reinvent Yourself, Redefine Your Future

by Hume Johnson, Ph.D.

In a competitive job market, defining your strengths, passions, and talents is vital for career success. "Brand YOU!: Reinvent Yourself, Redefine Your Future" provides a 5-step guide to help you discover your personal brand, create a compelling image, and communicate it effectively. Through engaging discussions and practical exercises, this book empowers you to reimagine your professional identity, position yourself as an expert, and build an authentic and fulfilling career based on your unique skills and talents.

BRAND JAMAICA: Reimagining a National Image + Identity

Edited by Hume Johnson + Kamille Gentles-Peart

Brand Jamaica examines how Jamaica has been branded since gaining independence, focusing on the contrast between its positive global image (driven by music, sports, and tourism) and negative perceptions fueled by internal challenges like crime and poverty. The book analyzes the branding efforts within a postcolonial framework, seeking to understand the gap between Jamaicans' lived experiences and the country's international image, while also critiquing the traditional tourism model. Through diverse perspectives, the authors delve into Jamaican national identity and the forces that have shaped it.

Challenges to Civil Society: Protest + Governance in Jamaica

by Hume Johnson, Ph.D.

This acclaimed book delves into a detailed examination of contemporary protests in Jamaica, highlighting not only the hurdles in establishing a robust civil society but also the need for current academic discourse to address its own inconsistencies on this topic. It's a valuable resource for various fields like political science, international relations, sociology, and media studies, particularly with the growing interest in understanding social movements and resistance cultures globally. Additionally, the book's focus on civil society will be relevant to policymakers, activists, and those working in international development.