Are you ready to transform your career?
Invest in individualized personal brand coaching with Dr. Hume Johnson.
Designed for mid-career professionals ready to "own their value" and leverage it to reimagine their career and stand out as recognized experts in their field.
Shawn Daniel - Senior Manager of Information Technology,
Exelon Corporation, IL
“Dr. Hume Johnson’s pedagogy is phenomenal. She specializes in getting people to understand their value, connect that value to business imperatives and prepares you to effectively communicate that value. Her methodology equips you with systematic and repeatable techniques, most of which I have incorporated into my day-to-day activities.”
Your personal brand is YOU. It's a combination of your personality, skills, expertise, experience and core values.
Without a clear personal brand, you're likely experiencing:
- Difficulty standing out: You blend in with the crowd, making it harder to get noticed for promotions or new opportunities, and not making the impact you desire.
- Imposter syndrome: You doubt your abilities and feel like a fraud, even when you're accomplished.
- Lack of clarity + direction: You've plateaued in your career, now you're unsure of your career path and feel lost in the professional world.
- Underselling yourself: You've got the skills, the experience and the drive but you struggle to communicate your value effectively, leading to missed opportunities.
YOUR 3-STEP PERSONAL BRANDING ROADMAP
Unlock Your Personal Brand + Elevate Your Career in 3 Phases
DEFINE
(Clarity + Direction)
đź“ť Quick Assessment – Complete a brief questionnaire to uncover your unique strengths, expertise, and personal brand goals.
🎯 Clarity Session – Meet 1:1 with
Dr. Hume
to define key assets that comprise your personal brand - human skills, core values, and key differentiators.
đź“Ś
Outcome:
A clear, compelling foundation for your personal brand.
LEVERAGE
(Strategic Positioning)
📢 Define Your 'Unique Value' - Clarify your core skills and expertise; leverage your skills to solve key industry challenges,
🎤 Signature Positioning Strategy – Refine your brand story, position yourself as an authority and learn how to confidently communicate your unique value.
đź“ŚOutcome:
A strong, marketable brand that positions you as a trusted expert and niche leader.
COMMUNICATE
(Visibility)
📡 Communication Strategy – Define your key messages, align your brand with your audience, develop thought leadership content, and create an action plan for brand positioning (speaking, writing, media presence, networking).
🚀 Implementation + Outgoing Support Get tools to execute your brand strategy effectively. Includes: optional coaching, strategy updates, and growth check-ins.
đź“ŚOutcome:
Increased credibility, visibility, and career/business growth!
THE CURRENCY OF YOU™
Your Transformation Starts Here!
SIMPLE. STRATEGIC. RESULTS DRIVEN
"Dr. Johnson clarified my whole approach to taking my career to the next level. Her coaching is absolutely amazing, Tailored to your needs and incorporates your strengths and weaknesses. I spent the day after our session in total silence. SPEECHLESS! Do yourself a favour and invest in yourself. Take the plunge."
"I have benefited in un-quantifiable measure from Dr. Hume Johnson's book, Brand YOU! and her online coaching and mentoring. Her targeted questions force you to look beyond brand and to find your purpose (how do you add value?). I've taken the lessons from Hume and applied them to my life and those lessons have catapulted me into new dimensions as a professional. Thank you Hume. You are the best life architect and personal branding expert in the game."
"I came to Dr. Hume Johnson after seeing the beautiful transformation of my colleague's brand. She became more visible, with consistent messages, and I wanted the same effect for my new management consulting startup. The experience of working with Dr. Johnson on my brand story was more than I expected. I received expert facilitation in discovering my voice in my industry and guidance for my strategic communications going forward. Thanks to Dr. Johnson, I know just what to say and how to say it going forward. I highly recommend you work with this amazing communications professional and branding strategist. Brand You!"
"Dr. Hume Johnson brings unrivaled credibility, authenticity and professionalism to her work with clients in defining their personal brands. Dr. Johnson is able to effectively drill down and stimulate deep reflection and examination in her exchanges with the client, out of which comes a defined, successful, relevant and value-added personal brand which the client can immediately own. Her strategy is built on vast experience in branding, communications and years as journalist which account for the incisive, hard and soul-stirring questions addressed in the sessions. In sum, Dr. Johnson enables you to build and develop your narrative and to find and own your voice your space."
Explore Our Courses
LEAD WITH WHO YOU ARE™:
Defining Your Authentic Self
Uncover your authentic self so you can lead from within and create an ethos that resonates with those you serve. Our
"Lead With Who You Are™
training
helps you identify your human skills, core values and unique strengths; how to leverage them to navigate relationships, solve problems, make decisions. By the ed, you'll be able to translate your personal currency into a compelling leadership presence that inspires trust.
LEARN MORE
Overview: Discovering the Core of Your Personal Brand
In this powerful foundational session, we’ll take a deep dive into who you are at your core - beyond your job title, roles, or resume.
What We’ll Do:
- Identify Your Human Skills: We’ll uncover your natural strengths—those interpersonal, emotional, and intuitive skills that shape how you connect, lead, and communicate.
- Clarify Your Core Values: Through guided reflection, we’ll articulate the beliefs and principles that drive your decisions and shape your leadership and life.
- Pinpoint What Makes You Unique: We’ll look at your lived experiences, talents, and voice to discover your distinct edge—the qualities that set you apart in your industry or space.
- Start Shaping Your Brand Story: With this clarity, we’ll begin the early work of shaping a brand narrative that is both true to you and compelling to the people you want to reach.
What You’ll Walk Away With:
- A deeper understanding of who you are and what you stand for .
- Clear language to describe your unique value and presence .
- A strong sense of alignment between your identity and how you show up
- The first draft of a personal brand story that feels real, resonant, and relevant.
This session is all about grounding your brand in authenticity, so you can move forward with confidence, clarity, and purpose.
EXPERIENCED TO EXPERT™:
Becoming the Go-to Expert in Your Niche
Go beyond simply being "experienced" to establishing yourself as trusted expert who solve complex organizational challenges. Through our
Experienced to Expert™ program, you’ll define your unique skills and expertise to showcase the 'unique value' you bring to your field, and build a brand that positions you as the go-to problem solver. By the end, you'll gain the tools and strategies to position as an expert, deliver results and be recognized for your impact.
LEARN MORE
Overview: Positioning Yourself as a Trusted Expert & Problem Solver
This coaching session is designed to help professionals like you move from being seen as simply "experienced" to being recognized as a leader and "go-to expert" in your field industry.
What We’ll Do:
- Define Your Unique Expertise: We’ll explore your professional background, specialized knowledge, and industry experience to help you clearly define the problems you’re best at solving—and for whom.
- Uncover & Articulate Your Value: You’ll learn how to communicate the true value you bring to the table—not just tasks you perform, but the outcomes you deliver, the insights you offer, and the impact you create.
- Develop Your Leadership Brand. Together, we’ll craft a leadership brand that reflects your unique strengths, expertise, and point of view. You’ll begin positioning yourself as the go-to resource for solving high-stakes challenges in your field.
- Build Visibility & Credibility: You’ll gain practical tools and personalized strategies for becoming more visible and credible in your organization or industry—through thought leadership, strategic communication, and intentional presence.
What You’ll Walk Away With:
- Clear language to articulate your niche expertise and professional identity
- A stronger sense of confidence in your value and leadership presence
- A draft of your "leadership brand" positioning statement.
- Momentum to shift from "doing the work" to being recognized for it.
This session sets the foundation for long-term professional growth, strategic influence, and meaningful recognition.
COMMUNICATE YOUR VALUE™:
Telling Your Story With Impact
Harness your personal brand to tell your story, and deliver your message with clarity, confidence, and credibility. In our
'Communicate Your Value™ program, we’ll draw on unique elements of your origin story, values and expertise, and transform them into a narrative that resonates and inspires. By the end, you'll have a clear strategy to communicate effectively to diverse audiences, leverage social media to amplify your message, and establish a brand as a strong, impactful voice in your field.
LEARN MORE
Overview: Owning & Communicating Your Value
This 1:1 coaching session is designed to help you own your value and communicate your story with clarity, confidence, and impact.
What We’ll Do:
- Uncover Your Core Value: Identify your lived experiences, expertise, and strengths—and own them with pride and precision.
- Craft a Clear, Compelling Narrative: Transform your origin, values, and expertise into a story that reflects who you are and why your work matters.
- Align Your Message With Your Audience: Shape and deliver your message in ways that resonate with your ideal audience—clients, colleagues, or decision-makers.
- Communicate With Clarity & Impact: Develop a confident, authentic communication style across formats: speaking, writing, or online presence.
- Amplify Your Voice With Strategy: Learn how to use platforms like LinkedIn to share your message, grow your influence, and build thought leadership.
- Strengthen Your Leadership Brand: Ensure your message and presence reflect a leadership identity that inspires trust and action.
What You’ll Walk Away With:
- A crystal-clear articulation of your value and what makes you unique
-A personal brand story that resonates and connects with your audience
- Confidence and tools to communicate with clarity, authenticity, and presence
- A visibility strategy to amplify your message and build thought leadership
- A leadership brand that positions you as impactful, credible, and unforgettable
This session is for the bold professional ready to step up, speak up, and "occupy space" with purpose and power.
Davina Layne - Chief Executive Officer
Intimate Hotels of Barbados
“I wanted to gain clarity on my personal brand and career. Hume helped me see and articulate key aspects of my personality as well as my skills and how these could be beneficial for future leadership roles. Hume is patient and guides and works with you so that you think about and clearly see the value you offer.”
"I always thought I had a clear understanding of what my personal brand was until I made the decision to work with Dr. Hume Johnson. There was a certain clarity that came from just our very first session that was completely unexpected. I walked away knowing who I am, what I stand for and how I truly want to be seen by my publics. Thank you so much for 'clearing the cobwebs' ".
"When you think of your brand, what comes to mind? For many years, I assumed it was my job, my place of employment - little did I know, my brand was much more than that.For many years I have stalked this woman. Dr. Hume Johnson. I admired her brand from afar. I wanted to develop my brand but I had no clue where to begin. After a one-on-one marathon personal branding session, needless to say I have to wonder no more .I am now empowered and inspired. Highly recommend spending some time with the Dr. of re-branding. Yes, she will pull it out of you."
Investment Options
Free 15 min Discovery Call
$0
In this focused, complimentary 15-minute Discovery Call, we’ll explore your career aspirations, challenges, and priorities to understand what truly matters to you. We’ll discuss how coaching works, assess if it’s the right fit for your needs, and address any initial questions you might have. Finally, we’ll outline potential next steps, including coaching options tailored to your goals, so you can decide how best to move forward.
1 hour Consultation
$349
Your personal brand is the key to unlocking new opportunities. Whether you're looking to advance in your career, transition into leadership, or build a business, this
1-Hour Clarity Coaching,
you will gain deep clarity on who you are - your human skills, core values, and what makes you unique - so you can show up as your authentic self. We help you harness these personal assets to begin refining and deepening your brand story. We also offer strategies to effectively communicate your brand story in different situations.
COUNT ME IN !
2 hour Branding Deep Dive
$649
Unlock your potential with our customized 2-hour Personal Branding Deep Dive tailored to empower your personal and professional growth. We'll help you clarify your job-specific skills and expertise, identify key challenges these skills can solve as well as refine your brand story and unique value proposition (how you stand out among others in your niche). We will also help you to position yourself as a recognized expert and leader in your field.
LET'S DO THIS!
3 Week Personal Branding 360
$5,500
Our Personal Branding 360, a 3-Week Intensive is personalized, comprehensive coaching experience. You'll define your authentic self by gaining clarity around your human skills and core values as well as align your authentic self with your career goals. You'll also clarify your skills and expertise, key challenges your skills can solve, and create a roadmap for long-term success. Through tailored coaching, you'll create a visibility strategy and learn tools how to effectively communicate your value in professional settings.
PS:
If you prefer a more hands-off approach can explore our self-paced, explore our self-paced online
Own Your Value Personal Branding Masterclass.
I COULD USE A LITTE EXTRA HELP