WHY
PERSONAL
BRANDING?
The goal of personal branding coaching is to get you to think deeply and strategically about who you are, your track record and the areas where you are most competitive as well as your core values and principles.
Then leveraging this personal currency to solve problems, elevate your ideas, stand out as a trusted expert and leader, and advance your career.
To build a strong personal brand is to embody, communicate and ultimately LEAD with your value.
Your personal brand is YOU!
-DR. HUME
It is a combination of your personality, skills, expertise, experience and core values.
Without a clear personal brand, you're likely experiencing:
- Difficulty standing out: You blend in with the crowd, making it harder to get noticed for promotions or new opportunities, and not making the impact you desire.
- Imposter syndrome: You doubt your abilities and feel like a fraud, even when you're accomplished.
- Lack of clarity + direction: You've plateaued in your career, now you're unsure of your career path and feel lost in the professional world.
- Underselling yourself: You've got the skills, the experience and the drive but you struggle to communicate your value effectively, leading to missed opportunities.
How We Help
Our brand-centric career and leadership coaching programs help you:
- Define the key assets that comprise your personal brand and unique value (human skills, strengths and core values).
- Leverage your occupational skills, expertise and experience to solve problems in your niche.
- Craft a compelling narrative that showcases your authentic self and distinctive value.
- Position yourself as a go-to expert and thought leader,
- Communicate your value with confidence and attract the right opportunities.
- Become a leader in your field by building credibility, influence, and impact.
WHAT YOU'll GAIN FROM OUR COACHING
Clarity
You have a wealth of skills and interests—now, let’s focus your brand. We’ll help you identify the unifying theme of your professional journey, clarify the core strengths that set you apart, and leverage them to build a thriving, impactful career.
Leadership
Whether you're an emerging leader or a seasoned executive, our programs will empower you to position yourself as a thought leader and go-to expert in your field. We support you to define your subject matter, craft compelling messages and communicate with authenticity and impact.
Visibility
It's time to unlock your full potential and gain the recognition you deserve. We provide strategies to elevate your personal presence, increase your visibility, highlight your unique value, and open doors to new, meaningful opportunities.
David Prendergast - Former Ambassador and Diplomat,
Government of Jamaica
“Dr. Hume Johnson brings unrivaled credibility and authenticity to her work. She effectively drills down and stimulate deep reflection in her exchanges with the client, out of which comes a defined, successful, relevant and value-added personal brand which you can immediately own. Dr. Johnson enabled me to build and develop my narrative and to find and own your voice in your space.”
LEAD WITH WHO YOU ARE
A Brand-Centered Coaching Framework
Insights from Hume Johnson, Ph.D.
At the heart of success, in any industry, is YOU.
Who You Are —your unique qualities, values, and skills—forms the foundation of everything you achieve. That’s why our coaching framework starts with the person, not the profession.
We start by exploring your unique strengths, human skills, and core values—the qualities that define how you think, interact, and solve problems. This self-awareness helps uncover your
“Why,” the deeper purpose driving your ambitions and connecting your values to your work.
With this clarity, we guide you to harness your expertise and skills to solve challenges, create meaningful impact, and contribute authentically in your role or industry.
Whether your goal is to advance your career, empower your team, boost performance, or expand your business, our brand-centric approach will provide the clarity you need to achieve your goals.
HUME JOHNSON, Ph.D.
DR. HUME is a leadership coach and professor of communication. A former TV journalist and political speechwriter with the Government of Jamaica, she works with individuals, organizational teams and entrepreneurs across multiple industries to unlock their personal brand and leverage it to distinguish themselves as trusted experts and niche leaders.
TRAINING SOLUTIONS
Brand-centered leadership training
Keynote presentations
Communication and media training